The motto “the odd one out“ of the contest held by diedruckerei.de demanded proposals of highly impactful, zeitgeisty coaster designs. I decided to alter the prompt and switch the narrative to a more inclusive and open-minded approach. The coasters show alternative lifestyles in a gaudy, attention-grabbing way while communicating: The odd one … is ok!
IDENTITY FOR SYSTEMIC COACHING
The special approach of the service is the separation into three units of coaching. On a visual level, this is achieved by creating a shape for each subject. The units combine into a unique and holistic brand design, creating a very modern and sharp, yet approachable look. The business cards themselves have a small format and contain necessary information reduced to the minimum. They come in three different flipside-variants and can be handed out separately for each subject.
The music of the German trio “5 Minuten Liebe“ deals with the disunion we experience as analogue humans in a digital world. How do we manage the possibilities of cyber space, the chances to either connect or disconnect completely? The project “Digital.Heart.Beat“ explores different routes of a holistic branding which works in the digital space and combines edgy severity with very human emotion.
Designkonzept: Das Cover-Design wurde speziell für Amazon Kindle entwickelt und strahlt die Mystik und Spannung der Geschichte aus. Ich habe Elemente aus der Erzählung integriert, um eine Atmosphäre zu schaffen, die die Leser anspricht und sie dazu einlädt, in die fesselnde Welt des Buches einzutauchen.
Grafikdesign & Illustration