Creation of a fresh and new brand identity and print communication, with a focus on the mascot and merchandise design.

Communication Campaign that sheds light on toxic substances that are consumed unknowingly and have the potential to alter human physiology.

Experts suggest insects as an alternative and sustainable source of protein. There’s still a long way ahead until insect cuisine can become a part of our daily diet though, since many consumers have troubles with overcoming negative bias. The idea is to appeal to skeptics by reaching them through the sweet tooth and awaken curiosity for insect confectionary. The four illustrated insectivores show that insects as food can be sweet, as well as delicious. For a thoroughly sustainable concept the packaging is 100% bio-degradable. Cucuna–bug my life.

View Project on packagingoftheworld.com

POSTER SERIES FOR A GERMAN NGO
Germany is one of the biggest exporters of weaponry. Unknown to public, the armour is just as fatally destructive as weapons of mass destruction. The NGO “Aktion Aufschrei“ has made it their duty to illuminate this problematic business to the public with eye-catching and symbolic posters. The poster series shows bullets in the place of commonly known weapons of mass destruction. Art Direction by Josefine Naß, visual execution by me. The series was awarded in the junior’s category of the Art Director’s Club in 2018.

04/18 ADC Gewinnergalerie, Museum der Arbeit Hamburg
09/18 HAWK Vorbilder II, Galerie, Stammelbach-Speicher Hildesheim
11/18 HAWK Projektor Designschau, Direktorenhaus Berlin

HAIR COLORATION FOR EVERY KIND
The task called to create packaging design for a fictional company that would fill a market gap within the drugstore shelf in Germany. I chose to do a packaging for a gender-neutral and waste-reduced hair coloration called KOSMOS to fit the then upcoming trend of pastel dye and environmental as well as social conscience. The dyes are sold in drugstores in a mid-ranged price class, to fit to the target group of adaptive customers consisting of all genders and ethnic groups, broadening the current target group of primarily female consumers.

The motto “the odd one out“ of the contest held by diedruckerei.de demanded proposals of highly impactful, zeitgeisty coaster designs. I decided to alter the prompt and switch the narrative to a more inclusive and open-minded approach. The coasters show alternative lifestyles in a gaudy, attention-grabbing way while communicating: The odd one … is ok!

IDENTITY FOR SYSTEMIC COACHING

The special approach of the service is the separation into three units of coaching. On a visual level, this is achieved by creating a shape for each subject. The units combine into a unique and holistic brand design, creating a very modern and sharp, yet approachable look. The business cards themselves have a small format and contain necessary information reduced to the minimum. They come in three different flipside-variants and can be handed out separately for each subject.

The music of the German trio “5 Minuten Liebe“ deals with the disunion we experience as analogue humans in a digital world. How do we manage the possibilities of cyber space, the chances to either connect or disconnect completely? The project “Digital.Heart.Beat“ explores different routes of a holistic branding which works in the digital space and combines edgy severity with very human emotion.

5 Minuten Liebe auf Spotify und Youtube