Autor-Archive:xenia.lange

Football Panini Cards to collect, Student Project

Brand Identity Student Group Pitch Win, HAWK Hildesheim Creation of a fresh and new brand identity and print communication, with a focus on the mascot and merchandise design.

Student Project at HAWK Hildesheim

Communication Campaign, Student Project at HAWK Hildesheim Communication Campaign that sheds light on toxic substances that are consumed unknowingly and have the potential to alter human physiology.

Concept, Branding & Communication for Insect-Based Confectionery Bachelor’s Thesis, HAWK Hildesheim Experts suggest insects as an alternative and sustainable source of protein. There’s still a long way ahead until insect cuisine can become a part of our daily diet though, since many consumers have troubles with overcoming negative bias. The idea is to appeal to„CUCUNA—BUG MY LIFE“ weiterlesen

Art Director’s Club Junior Contest Award POSTER SERIES FOR A GERMAN NGO Germany is one of the biggest exporters of weaponry. Unknown to public, the armour is just as fatally destructive as weapons of mass destruction. The NGO “Aktion Aufschrei“ has made it their duty to illuminate this problematic business to the public with eye-catching„DIE WAHREN MASSEN-VERNICHTUNGS-WAFFEN“ weiterlesen

Student Project at the HAWK Hildesheim, 2016 HAIR COLORATION FOR EVERY KIND The task called to create packaging design for a fictional company that would fill a market gap within the drugstore shelf in Germany. I chose to do a packaging for a gender-neutral and waste-reduced hair coloration called KOSMOS to fit the then upcoming„KOSMOS KOLORATION“ weiterlesen

Contest Entry for Beer coasters that stand out The motto “the odd one out“ of the contest held by diedruckerei.de demanded proposals of highly impactful, zeitgeisty coaster designs. I decided to alter the prompt and switch the narrative to a more inclusive and open-minded approach. The coasters show alternative lifestyles in a gaudy, attention-grabbing way„THE ODD ONE OUT – IS OK“ weiterlesen

CI and Businesscard Design IDENTITY FOR SYSTEMIC COACHING The special approach of the service is the separation into three units of coaching. On a visual level, this is achieved by creating a shape for each subject. The units combine into a unique and holistic brand design, creating a very modern and sharp, yet approachable look.„B. Coaching“ weiterlesen

B(r)and Identity for a digital era The music of the German trio “5 Minuten Liebe“ deals with the disunion we experience as analogue humans in a digital world. How do we manage the possibilities of cyber space, the chances to either connect or disconnect completely? The project “Digital.Heart.Beat“ explores different routes of a holistic branding„DIGITAL.HARD.BEAT“ weiterlesen