KOSMOS KOLORATION

HAIR COLORATION FOR EVERY KIND
The task called to create packaging design for a fictional company that would fill a market gap within the drugstore shelf in Germany. I chose to do a packaging for a gender-neutral and waste-reduced hair coloration called KOSMOS to fit the then upcoming trend of pastel dye and environmental as well as social conscience. The dyes are sold in drugstores in a mid-ranged price class, to fit to the target group of adaptive customers consisting of all genders and ethnic groups, broadening the current target group of primarily female consumers.